The Modifying Part of Local Tv Sports activities Broadcasting

If there is been one immutable rule in the course of American television record, it's been regional information. Virtually from The instant the station first signed on air, they started carrying community information the place sports activities normally played A significant job. A lack of steady programming resources in these early years led several stations to turn to athletics to fill their broadcasting schedules. Big apple's WNBT tv signed on to broadcast in July 1941, and its initial broadcast was a specialist baseball activity ("NBC History", 2003). When building community newscasts to accommodate their viewers, these stations typically integrated sports activities and weather conditions. One example is, in 1961 WKMG begun its initial complete-time news Division in Orlando. Newscasts contain Frank Vaught's athletics studies ("The heritage of," 2003).

Athletics have held a dominant situation in community information broadcasting for various yrs, but new field traits have identified as into problem this situation. Segmented audiences, transforming demographics, and declining information profitability have pressured the station to reexamine its neighborhood sports activities segment. “Sporting activities is among the very last regions of Television exactly where people do things just how they generally have,” states television govt Elliott Wiser. “(Currently) a different technique is needed” (Deggans, 2000).

Problem for Area Tv set News

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Project for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 two/3가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 seventy six%로 증가했습니다. 2001년 nine월 테러 이후에도 지역 뉴스 시청률은 7% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and tv News Director’s Affiliation(“Shifting channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). Television 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 four~5개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Problem for Community Television Sports

None of the is good news for that nearby tv sports activities sector, which is ever more under scrutiny from station execs. Irrespective of its standard existence inside area newscasts, sports activities have very long been deemed a "tuning" variable. In accordance with a study from the Radio and tv Information Directors Basis, only 31% of viewers said they have been 'pretty interested' in athletics and 32% were 'considerably interested' ("Journalism and Ethics", 1998). This compares to 72% who expressed fascination in the climate. "Sporting activities are very polarizing." explained tv information expert Brent Magid. “The bulk can settle for, leave, or despise” (Greppi, 2002).

Reports have revealed that women are much a lot less interested in sports activities than Gentlemen (Gantz and Wenner, 1991; Perse, 1992), and a lot of stations have acted appropriately. In 2000, Tampa's WTSP dropped the sport from its early evening newscasts. In accordance with station information director Jim Church, "Telling a Tale when not one person is listening is not really a good use of air time" (Deggans, 2000).

Some stations have eradicated the sport, while others have lowered their allotted time. Depending upon the working day of your week (weekends have more sports time), sports activities segments have typically acquired among 3 and five minutes of neighborhood news coverage. Now that quantity is down to about a moment. In 2002, Pittsburgh's KDKA Slash some time for sporting activities by just a few and also a 50 % minutes for 3 hrs of news. Other people within the business have implemented new approaches, such as sporting activities tales that emphasis far more on persons than scores or cater to your wider news viewers. "What we are looking to do now is treat sporting activities as information," states KDKA information director Al Blinke. “We wish to do anything past sports” (Finder, 2002).

Dialogue

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 Television 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Adjustments in local athletics could be a mirrored image on the great upheaval taking place through broadcast 스포츠중계 news. If your sports activities sector is now not Protected, How about other news elements? CBS Group Information Vice chairman Joel Cheatwood (Trigoboff, 2002) said, “[All of this] forces us to reexamine the [information] model.”

On a far more instant amount, adjustments during the regional sporting activities sector immediately affect 1000s of aspiring sportscasters. Stations that are minimizing their commitment to sports activities are lowering their athletics workforce levels, which impacts The task current market. An additional news director claimed, "[Sports on newscasts] is dying." “We went from two total-time sportsmen to at least one full-time, a single in command of the news three days weekly, and it absolutely was a fight to stay there.”

Equally significant, variations in the way in which athletics are offered are forcing sporting activities broadcasters to learn new procedures. Now not can sportscasters focus on scoring. They've to generate the presentation additional partaking for normal fans. This can be also critical for journalism universities across the nation, which really need to doc what stations want in the sports sector and update their coaching curricula.

Will these adjustments operate or persist? Athletics journalist Chuck Finder (2002) commented to the transform in KDKA, “Enable’s reserve remaining judgment right until September, in the event the Steelers, college or university, and highschool soccer seasons get started in earnest. Then the station is going to be . There exists an error in clock management.”

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